New Delhi: Commercial cinema, world of advertising or even your next door neighbour will not stop from commenting if someone dusky walks by!
Colourism, The Most Ignored -Ism In Asia:
Colourism is a global form of discrimination, an attitude that prefers lighter skin tones to darker ones, and considers those with naturally darker skin less desirable. It is so deep rooted that people don’t even realize that they are biased towards those who are dark skinned, once said Fatima Lodhi, a 27-year-old activist from Pakistan; with an aim to fight this evil of colourism when she started the Dark is Divine campaign years back. Personally, Fatima too was judged by people around her with comments like ‘Let’s paint her white’.
The campaign is a part of a bigger initiative called Women of Worth (WOW) that has crossed various boundaries and has taken the message of equality to people, irrespective of their skin tones, across various cultures, nationalities, races and ethnicity.