Takara Standard is looking to enter Indian market as it seeks to expand its business overseas and meet the needs of customers in new markets. The company's proprietary enameled “HORO” built-in kitchens are designed to bring additional comfort to the lives of people in India, where rapid changes in lifestyles have prevailed in recent years. The high-quality enamel used in these kitchen systems has a glassy surface that can be easily cleaned with a quick wipe, making it ideal for Indian consumers whose cooking requires a lot of oil. Additionally, the steel base of the products helps eliminate the risk of termite damage and corrosion due to moisture.
Takara Standard is considering this move as part of its goal to boost its overseas sales to 10 billion JPY by FY 2030 from approximately 1 billion JPY in FY 2022. The company's debut at ACETECH New Delhi is a significant step towards this goal, there it will showcase its unique enameled built-in kitchens and demonstrate their durability and clean-ability. This will be the first time for Takara standard to showcase its products in India. The company currently does not have any distribution of its products in India. At the Takara standard booth, the company plans to exhibit two flagship models of the world's only enameled system kitchen. To gauge the response of the local Indian market to the company’s unique enamel system kitchens, which are original and proprietary products, Takara standard made its debut at the ‘ACETECH New Delhi’ exhibition.
The company’s commitment to environmentally friendly practices, such as using easily recyclable materials and avoiding adhesives in assembly, will contribute to India’s efforts towards sustainable development.
Takara standard was founded in 1912 in Japan as an enamel cast ironware manufacturer. In 1967, it pioneered the world’s first enamel system kitchen, becoming a leading residential equipment manufacturer, boasting the top kitchen sales in Japan. In 2015, it commenced full-scale international expansion, achieving steady sales growth primarily in East Asia, including China, Vietnam, and Taiwan.
The company claims its HORO material combines the strength of iron with the beauty of glass. Takara standard developed this proprietary HORO material, which overcomes the breakage of glass, over many years. Takara standard's "High-Quality HORO" showcases the robustness of iron, providing resilience against impacts, while the glass layer acts as a barrier against dirt and moisture. The durability of the enamel surface makes it distinctly different from ordinary enamel pots or other materials.
Until recently, HORO's surface had a glossy look, however, new products combine enamel with a matt finish. This means Takara can provide a variety of surface design products.
Established in 1912, Takara standard manufactures and sells housing equipment, with its mainstay being kitchen and bathroom systems. The company has been pursuing new possibilities of enameled products for the next generation and aiming to create comfortable lifestyles as a leading company in enameling technology, as well as a top manufacturer of housing equipment that meets the increasingly sophisticated, diverse, and complex needs of customers.
Established on May 30, 1912, the company has consolidated sales of 227.4 Billion Japanese Yen, 1.69 Billion Dollars in fiscal year 2022-2023.
(With inputs from agencies)