New Delhi: After launching OPPO F17 series that has several industry-first features created by the Hyderabad R&D team, the smartphone brand OPPO is planning to launch a Diwali limited edition smartphone in the country. The device will be crafted specifically for the desi consumers and will have a localised user interface (UI), Tasleem Arif, Vice President and R&D Head, OPPO India, told IANS on Thursday.
"Festivals are an important part of Indian culture and we have always sought to celebrate the joyous occasions with our consumers," Arif said. Last year, we announced unique offers for our users across our product portfolio and we are "committed to bringing in a similar experience for our users this year as well".
OPPO's latest offering F17 Pro comes packed with innovative features. The OPPO R&D team at Hyderabad has worked around camera features to introduce beauty solutions and imaging effects, specifically designed and tuned for the Indian skin tone, using the algorithms of the AI Beautification 2.0. "We have worked closely with IIT Hyderabad and other premier institutes to make these localised camera solutions, which address the requirements of the Indian customers particularly," Arif said.