New release Jersey couldn’t do much at the box office on the opening day as just around Rs 4 crore came in. Expectations were that the film would take a start of at least Rs 6 crore, considering that Shahid Kapoor was featuring in there, and also it was catering to family audiences. Yes, the film was postponed a couple of times and that did have a role to play in sustaining the buzz and the momentum. This is the reason why if the film would taken at least a double digit start had it opened on 31 December last year, even with drop in traction over the weeks a better start was expected.