In a video address, Naikoo, alias Zubair, had said, "We will welcome them (Kashmiri Pandits) warmly and there is always place for them in our hearts. They are part of our nation. We are their protectors and not their enemies."

Like BurhanWani, Naikoo too is tech-savvy and newspaper reports say that he favours a secular society in the valley. Through Naikoo, the Hizb also wants to counter the message that the terrorists in Kashmir were fighting for an Islamic Caliphate and imposition of Shariat.