Richard Waters There is an iron law of social networks: No new network can succeed by simply copying what came before.
It takes something different to captivate attention and spark new forms of behaviour, whether that is Snapchat’s disappearing messages, Pinterest’s image boards or TikTok’s scrolling videos. Judged by that standard, Threads, the new Twitter challenger Meta launched this week, should be dead on arrival. A standalone app billed as an extension of Instagram, Threads is a bare-bones take on a...
(With inputs from agencies)