A Slow Starts for Parmanu but Picks up by World of Mouth Publicity


New Delhi: The Story of Pokhran – Parmanu -- may have started slow but a positive word of mouth is ensuring that audiences flock to the theatres. Director Abhishek Sharma’s film based on India’s nuclear test at Pokhran and John Abraham film that earned Rs 4.82 crore on its opening day on Friday, went on to earn Rs 7.64 crore on Saturday.

Trade analyst Taran Adarsh tweeted, “Solid word of mouth catches up... SUPERB 58.51% growth for #Parmanu on Day 2... Biz is likely to be affected today [evening onwards] due to IPL finals... A strong hold on Mon could make up for revenue loss... Fri 4.82 cr, Sat 7.64 cr. Total: ₹ 12.46 cr [1935 screens]. India biz.”

On Friday, John Abraham – who is playing the lead in the film – thanked his fans via a statement, “Nothing could make me happier today than the validation of our efforts to celebrate our unsung heroes by our audience across India! I have been getting so many calls from our distributors and exhibitors and I’m thankful to each one of them for their unstinted support and for standing by and loving this labour of love.”

The film is based on the series of nuclear test explosions which took place in Pokhran in 1998. The film also stars Diana Penty and Boman Irani. The film is jointly produced by JA Entertainment, Zee Studios and Kyta Productions. Vashu Bhagnani’s Pooja Entertainment is its All India Distributor.

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